{"id":2037,"date":"2022-07-29T20:39:21","date_gmt":"2022-07-29T18:39:21","guid":{"rendered":"https:\/\/pontevedra.wordcamp.org\/2022\/?post_type=wcb_session&#038;p=2037"},"modified":"2022-09-29T11:43:12","modified_gmt":"2022-09-29T09:43:12","slug":"wordpress-en-el-centro-de-mi-estrategia","status":"publish","type":"wcb_session","link":"https:\/\/pontevedra.wordcamp.org\/2022\/session\/wordpress-en-el-centro-de-mi-estrategia\/","title":{"rendered":"WordPress en el centro de mi estrategia"},"content":{"rendered":"\n<p>Habitualmente, nos centramos en que nos vean pero no sabemos convertir. Usamos muchas acciones o estrategias, muchas de ellas en plataformas ajenas (Meta, Google, Spotify, etc.), y no llevamos al usuario a nuestra web para ser nosotros quien tengamos su contacto, y por tanto, la relaci\u00f3n entre los dos. <\/p>\n\n\n\n<p>Transmitir que WordPress es nuestra base de campa\u00f1a en la guerra. Y aunque salimos a defender y obtener mucha visibilidad (a otros sitios), debemos volver a las \u00abtrincheras\u00bb, a nuestra casa, y traernos al cliente con nosotros.<\/p>\n\n\n<div class=\"wp-block-wordcamp-session-speakers\"><span class=\"wp-block-wordcamp-session-speakers__byline\">Presentado por<\/span><span class=\"wp-block-wordcamp-session-speakers__name\"><a href=\"https:\/\/pontevedra.wordcamp.org\/2022\/speaker\/ana-gavilan\/\">Ana Gavil\u00e1n<\/a><\/span><\/div>","protected":false},"excerpt":{"rendered":"<p>Habitualmente, nos centramos en que nos vean pero no sabemos convertir. Usamos muchas acciones o estrategias, muchas de ellas en plataformas ajenas (Meta, Google, Spotify, etc.), y no llevamos al usuario a nuestra web para ser nosotros quien tengamos su contacto, y por tanto, la relaci\u00f3n entre los dos. Transmitir que WordPress es nuestra base [&hellip;]<\/p>\n","protected":false},"author":16097498,"featured_media":0,"template":"","meta":{"advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"jetpack_post_was_ever_published":false,"_wcpt_session_time":1664024400,"_wcpt_session_duration":900,"_wcpt_session_type":"session","_wcpt_session_slides":"https:\/\/pontevedra.wordcamp.org\/2022\/files\/2022\/09\/AnaGavilan.pdf","_wcpt_session_video":"https:\/\/wordpress.tv\/2022\/09\/25\/wordpress-en-el-centro-de-mi-estrategia\/","_wcpt_speaker_id":[1950],"footnotes":""},"session_track":[56,55],"session_category":[],"class_list":["post-2037","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-abaixo","wcb_track-arriba"],"jetpack_sharing_enabled":true,"session_date_time":{"date":"24\/09\/2022","time":"15:00"},"session_speakers":[{"id":"1950","slug":"ana-gavilan","name":"Ana Gavil\u00e1n","link":"https:\/\/pontevedra.wordcamp.org\/2022\/speaker\/ana-gavilan\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/pontevedra.wordcamp.org\/2022\/wp-json\/wp\/v2\/sessions\/2037","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pontevedra.wordcamp.org\/2022\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/pontevedra.wordcamp.org\/2022\/wp-json\/wp\/v2\/types\/wcb_session"}],"author":[{"embeddable":true,"href":"https:\/\/pontevedra.wordcamp.org\/2022\/wp-json\/wp\/v2\/users\/16097498"}],"version-history":[{"count":5,"href":"https:\/\/pontevedra.wordcamp.org\/2022\/wp-json\/wp\/v2\/sessions\/2037\/revisions"}],"predecessor-version":[{"id":2921,"href":"https:\/\/pontevedra.wordcamp.org\/2022\/wp-json\/wp\/v2\/sessions\/2037\/revisions\/2921"}],"speakers":[{"embeddable":true,"href":"https:\/\/pontevedra.wordcamp.org\/2022\/wp-json\/wp\/v2\/speakers\/1950"}],"wp:attachment":[{"href":"https:\/\/pontevedra.wordcamp.org\/2022\/wp-json\/wp\/v2\/media?parent=2037"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/pontevedra.wordcamp.org\/2022\/wp-json\/wp\/v2\/session_track?post=2037"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/pontevedra.wordcamp.org\/2022\/wp-json\/wp\/v2\/session_category?post=2037"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}