{"id":2164,"date":"2022-07-31T13:49:16","date_gmt":"2022-07-31T11:49:16","guid":{"rendered":"https:\/\/pontevedra.wordcamp.org\/2022\/?post_type=wcb_session&#038;p=2164"},"modified":"2022-09-29T13:09:13","modified_gmt":"2022-09-29T11:09:13","slug":"como-escribir-el-copy-de-tu-web-para-vender-mas","status":"publish","type":"wcb_session","link":"https:\/\/pontevedra.wordcamp.org\/2022\/session\/como-escribir-el-copy-de-tu-web-para-vender-mas\/","title":{"rendered":"C\u00f3mo escribir el copy de tu web para vender m\u00e1s"},"content":{"rendered":"\n<p>El <em>copywriting<\/em> se puede utilizar en varios formatos. No es lo mismo para <em>email marketing<\/em>, para cartas de venta, publicidad&#8230; y tampoco es, exactamente, lo mismo para <em>websites<\/em>. <\/p>\n\n\n\n<p>En esta ponencia me gustar\u00eda dar un repaso a las buenas pr\u00e1cticas para escribir el <em>copy<\/em> de un <em>website<\/em> con el objetivo de mejorar la conversi\u00f3n para el negocio. Qu\u00e9 hacer y qu\u00e9 no hacer en la <em>home<\/em>, p\u00e1gina de servicios, <em>about<\/em>&#8230; <\/p>\n\n\n<div class=\"wp-block-wordcamp-session-speakers\"><span class=\"wp-block-wordcamp-session-speakers__byline\">Presentado por<\/span><span class=\"wp-block-wordcamp-session-speakers__name\"><a href=\"https:\/\/pontevedra.wordcamp.org\/2022\/speaker\/patricio-fernandez\/\">Patricio Fern\u00e1ndez<\/a><\/span><\/div>","protected":false},"excerpt":{"rendered":"<p>El copywriting se puede utilizar en varios formatos. No es lo mismo para email marketing, para cartas de venta, publicidad&#8230; y tampoco es, exactamente, lo mismo para websites. En esta ponencia me gustar\u00eda dar un repaso a las buenas pr\u00e1cticas para escribir el copy de un website con el objetivo de mejorar la conversi\u00f3n para [&hellip;]<\/p>\n","protected":false},"author":20514960,"featured_media":0,"template":"","meta":{"advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"jetpack_post_was_ever_published":false,"_wcpt_session_time":1664034900,"_wcpt_session_duration":2100,"_wcpt_session_type":"session","_wcpt_session_slides":"https:\/\/pontevedra.wordcamp.org\/2022\/files\/2022\/09\/PatricioFernandez.pdf","_wcpt_session_video":"https:\/\/wordpress.tv\/2022\/09\/25\/como-escribir-el-copy-de-tu-web-para-vender-mas\/","_wcpt_speaker_id":[1993],"footnotes":""},"session_track":[56],"session_category":[],"class_list":["post-2164","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-abaixo"],"jetpack_sharing_enabled":true,"session_date_time":{"date":"24\/09\/2022","time":"17:55"},"session_speakers":[{"id":"1993","slug":"patricio-fernandez","name":"Patricio Fern\u00e1ndez","link":"https:\/\/pontevedra.wordcamp.org\/2022\/speaker\/patricio-fernandez\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/pontevedra.wordcamp.org\/2022\/wp-json\/wp\/v2\/sessions\/2164","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pontevedra.wordcamp.org\/2022\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/pontevedra.wordcamp.org\/2022\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":3,"href":"https:\/\/pontevedra.wordcamp.org\/2022\/wp-json\/wp\/v2\/sessions\/2164\/revisions"}],"predecessor-version":[{"id":3182,"href":"https:\/\/pontevedra.wordcamp.org\/2022\/wp-json\/wp\/v2\/sessions\/2164\/revisions\/3182"}],"speakers":[{"embeddable":true,"href":"https:\/\/pontevedra.wordcamp.org\/2022\/wp-json\/wp\/v2\/speakers\/1993"}],"author":[{"embeddable":true,"href":"https:\/\/pontevedra.wordcamp.org\/2022\/wp-json\/wporg\/v1\/users\/patriciofdez"}],"wp:attachment":[{"href":"https:\/\/pontevedra.wordcamp.org\/2022\/wp-json\/wp\/v2\/media?parent=2164"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/pontevedra.wordcamp.org\/2022\/wp-json\/wp\/v2\/session_track?post=2164"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/pontevedra.wordcamp.org\/2022\/wp-json\/wp\/v2\/session_category?post=2164"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}