{"id":2209,"date":"2022-08-03T11:26:34","date_gmt":"2022-08-03T09:26:34","guid":{"rendered":"https:\/\/pontevedra.wordcamp.org\/2022\/?post_type=wcb_session&#038;p=2209"},"modified":"2022-09-29T13:09:25","modified_gmt":"2022-09-29T11:09:25","slug":"como-escribir-el-copy-de-tu-web-para-vender-mas-gl","status":"publish","type":"wcb_session","link":"https:\/\/pontevedra.wordcamp.org\/2022\/session\/como-escribir-el-copy-de-tu-web-para-vender-mas-gl\/","title":{"rendered":"C\u00f3mo escribir o copy da t\u00faa web para vender m\u00e1is"},"content":{"rendered":"\n<p>O <em>copywriting<\/em> p\u00f3dese usar en varios formatos. Non \u00e9 o mesmo para o <em>email<\/em> <em>marketing<\/em>, para as cartas de venda, para a publicidade&#8230; e tampouco \u00e9, exactamente, para as webs.  <\/p>\n\n\n\n<p>Nesta charla gustar\u00edame repasar as <strong>mellores pr\u00e1cticas para escribir os textos dun sitio web co obxectivo de mellorar a conversi\u00f3n para o negocio<\/strong>. Qu\u00e9 facer e qu\u00e9 non facer na p\u00e1xina de inicio, p\u00e1xina de servizos, etc. <\/p>\n\n\n<div class=\"wp-block-wordcamp-session-speakers\"><span class=\"wp-block-wordcamp-session-speakers__byline\">Presentado por <\/span><span class=\"wp-block-wordcamp-session-speakers__name\"><a href=\"https:\/\/pontevedra.wordcamp.org\/2022\/speaker\/patricio-fernandez-gl\/\">PATRICIO FERN\u00c1NDEZ<\/a><\/span><\/div>","protected":false},"excerpt":{"rendered":"<p>O copywriting p\u00f3dese usar en varios formatos. Non \u00e9 o mesmo para o email marketing, para as cartas de venda, para a publicidade&#8230; e tampouco \u00e9, exactamente, para as webs. Nesta charla gustar\u00edame repasar as mellores pr\u00e1cticas para escribir os textos dun sitio web co obxectivo de mellorar a conversi\u00f3n para o negocio. Qu\u00e9 facer [&hellip;]<\/p>\n","protected":false},"author":20514960,"featured_media":0,"template":"","meta":{"advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"jetpack_post_was_ever_published":false,"_wcpt_session_time":1664034900,"_wcpt_session_duration":2100,"_wcpt_session_type":"session","_wcpt_session_slides":"https:\/\/pontevedra.wordcamp.org\/2022\/files\/2022\/09\/PatricioFernandez.pdf","_wcpt_session_video":"https:\/\/wordpress.tv\/2022\/09\/25\/como-escribir-el-copy-de-tu-web-para-vender-mas\/","_wcpt_speaker_id":[2310],"footnotes":""},"session_track":[57],"session_category":[],"class_list":["post-2209","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-abaixo-gl"],"jetpack_sharing_enabled":true,"session_date_time":{"date":"24\/09\/2022","time":"17:55"},"session_speakers":[{"id":"2310","slug":"patricio-fernandez-gl","name":"PATRICIO FERN\u00c1NDEZ","link":"https:\/\/pontevedra.wordcamp.org\/2022\/speaker\/patricio-fernandez-gl\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/pontevedra.wordcamp.org\/2022\/wp-json\/wp\/v2\/sessions\/2209","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pontevedra.wordcamp.org\/2022\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/pontevedra.wordcamp.org\/2022\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":7,"href":"https:\/\/pontevedra.wordcamp.org\/2022\/wp-json\/wp\/v2\/sessions\/2209\/revisions"}],"predecessor-version":[{"id":3543,"href":"https:\/\/pontevedra.wordcamp.org\/2022\/wp-json\/wp\/v2\/sessions\/2209\/revisions\/3543"}],"speakers":[{"embeddable":true,"href":"https:\/\/pontevedra.wordcamp.org\/2022\/wp-json\/wp\/v2\/speakers\/2310"}],"author":[{"embeddable":true,"href":"https:\/\/pontevedra.wordcamp.org\/2022\/wp-json\/wporg\/v1\/users\/patriciofdez"}],"wp:attachment":[{"href":"https:\/\/pontevedra.wordcamp.org\/2022\/wp-json\/wp\/v2\/media?parent=2209"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/pontevedra.wordcamp.org\/2022\/wp-json\/wp\/v2\/session_track?post=2209"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/pontevedra.wordcamp.org\/2022\/wp-json\/wp\/v2\/session_category?post=2209"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}