{"id":4689,"date":"2024-06-25T12:25:52","date_gmt":"2024-06-25T10:25:52","guid":{"rendered":"https:\/\/pontevedra.wordcamp.org\/2024\/?post_type=wcb_session&#038;p=4689"},"modified":"2024-09-13T18:38:14","modified_gmt":"2024-09-13T16:38:14","slug":"optimiza-as-imaxes-do-teu-ecommerce","status":"publish","type":"wcb_session","link":"https:\/\/pontevedra.wordcamp.org\/2024\/session\/optimiza-as-imaxes-do-teu-ecommerce\/","title":{"rendered":"Optimiza as imaxes do teu eCommerce de maneira profesional sen saber de dese\u00f1o gr\u00e1fico"},"content":{"rendered":"\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-bottom:0px;padding-top:48px;padding-bottom:48px\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-3a88641f wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:0;padding-bottom:0;flex-basis:33%\">\n<div class=\"wp-block-columns are-vertically-aligned-center has-base-2-color has-accent-4-background-color has-text-color has-background has-link-color wp-elements-c245c35d0a299a61515ad909243765b7 is-layout-flex wp-container-core-columns-is-layout-699789fb wp-block-columns-is-layout-flex\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-container-core-column-is-layout-188acd66 wp-block-column-is-layout-flow\" style=\"padding-right:0;padding-left:0\"><div class=\"has-text-align-center wp-block-wordcamp-session-date\"><time dateTime=\"2024-09-21T12:00:00+02:00\">12:00 p.m.<\/time><\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-container-core-column-is-layout-188acd66 wp-block-column-is-layout-flow\" style=\"padding-right:0;padding-left:0\"><div class=\"taxonomy-wcb_track has-text-align-center wp-block-post-terms has-medium-font-size\"><a href=\"https:\/\/pontevedra.wordcamp.org\/2024\/track\/abaixo\/\" rel=\"tag\">ABAIXO<\/a><\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"taxonomy-wcb_session_category is-style-pill wp-block-post-terms\"><a href=\"https:\/\/pontevedra.wordcamp.org\/2024\/session-category\/taller\/\" rel=\"tag\">&nbsp;Taller<\/a><span class=\"wp-block-post-terms__separator\">, <\/span><a href=\"https:\/\/pontevedra.wordcamp.org\/2024\/session-category\/espanol\/\" rel=\"tag\">Espa\u00f1ol<\/a><\/div><\/div>\n<\/div>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">Hoxe en d\u00eda \u00e9 raro atopar unha ficha de produto sen unha foto. \u00c9 igualmente estra\u00f1o que esa foto estea optimizada. Por que debemos optimizala? Que se considera \u201coptimizar unha imaxe\u201d?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Se para ti optimizar as fotos da t\u00faa web sup\u00f3n engadir un filtro e xa est\u00e1, perdoa que cho diga, pero non s\u00f3 tes moito cami\u00f1o por percorrer. Ademais, a t\u00faa competencia estache a superar pola dereita.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nesta charla iremos m\u00e1is al\u00e1 das t\u00edpicas optimizaci\u00f3ns de tama\u00f1o, compresi\u00f3n, nome de ficheiro, texto alternativo e descrici\u00f3n. Aprenderemos outros factores de optimizaci\u00f3n, como eliminar datos EXIF \u200b\u200bdunha imaxe, ou introducir os nosos propios para mellorar o SEO ou xeolocalizar imaxes e as vantaxes que isto sup\u00f3n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ademais, entenderemos por qu\u00e9 \u00e9 necesario optimizar as imaxes, para quen optimizamos e como isto aumenta as vendas no noso eCommerce.<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">E por se todo isto non che abonda, a charla ser\u00e1 en ton humor\u00edstico\u2026 ou polo menos o intentaremos\u2026<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Que precisas?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Non far\u00e1 falta nada. Son todo ferramentas online e pasarei un documento coas ligaz\u00f3ns para que as te\u00f1ades a man e para sempre. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Se queres traer o teu portatil para ir vendo as ferramentas \u00e1 vez, estupendo. Se non queres traelo, tampouco pasa nada, porque con todo o que vexamos, poder\u00e1s practicalo despois na casa.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull is-layout-flow wp-container-core-group-is-layout-e99b92ac wp-block-group-is-layout-flow\" style=\"padding-right:0px;padding-bottom:24px;padding-left:0px\">\n<figure class=\"wp-block-image alignfull size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"47\" src=\"https:\/\/pontevedra.wordcamp.org\/2024\/files\/2024\/04\/onda_gris-1-1024x47.webp\" alt=\"\" class=\"wp-image-2396\" srcset=\"https:\/\/pontevedra.wordcamp.org\/2024\/files\/2024\/04\/onda_gris-1-1024x47.webp 1024w, https:\/\/pontevedra.wordcamp.org\/2024\/files\/2024\/04\/onda_gris-1-300x14.webp 300w, https:\/\/pontevedra.wordcamp.org\/2024\/files\/2024\/04\/onda_gris-1-768x36.webp 768w, https:\/\/pontevedra.wordcamp.org\/2024\/files\/2024\/04\/onda_gris-1-500x23.webp 500w, https:\/\/pontevedra.wordcamp.org\/2024\/files\/2024\/04\/onda_gris-1-1536x71.webp 1536w, https:\/\/pontevedra.wordcamp.org\/2024\/files\/2024\/04\/onda_gris-1.webp 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-group has-custom-gris-fondo-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-80cd13c6 wp-block-group-is-layout-constrained\" style=\"padding-bottom:48px\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-3a88641f wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/pontevedra.wordcamp.org\/2024\/files\/2024\/07\/Ponente7-LidiaMarban.png\" alt=\"\" class=\"wp-image-5469\" style=\"object-fit:cover;width:300px;height:300px\" srcset=\"https:\/\/pontevedra.wordcamp.org\/2024\/files\/2024\/07\/Ponente7-LidiaMarban.png 300w, https:\/\/pontevedra.wordcamp.org\/2024\/files\/2024\/07\/Ponente7-LidiaMarban-150x150.png 150w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-right:0;padding-left:0;flex-basis:60%\"><ul class=\"wordcamp-block wordcamp-post-list has-layout-list wordcamp-speakers\"><li class=\"wordcamp-post-list__post wordcamp-clearfix\">\n<div class=\"wordcamp-speaker wordcamp-speakers__post slug-lidia-marban-gl\">\n\t<h3 class=\"wordcamp-block__item-title wordcamp-speakers__title\"><a href=\"https:\/\/pontevedra.wordcamp.org\/2024\/speaker\/lidia-marban-gl\/\">Lidia Marb\u00e1n<\/a><\/h3>\n\t\n\t\n\t<\/div>\n\n<\/li><\/ul>\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-ff6a5ba3 wp-block-group-is-layout-constrained\" style=\"padding-right:var(--wp--preset--spacing--30);padding-left:var(--wp--preset--spacing--30)\">\n<p class=\"has-medium-font-size wp-block-paragraph\">Son Arque\u00f3loga, pero hai uns anos cambiei o pincel e a paleta polo teclado, rato e WordPress. Son consultora de comercio electr\u00f3nico e estou aprendendo todo o que podo sobre psicomarketing e crecemento empresarial para aplicalo aos proxectos nos que traballo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sigo aplicando a meticulosidade da Arqueolox\u00eda no meu traballo diario. Creo p\u00e1xinas web e tendas online para os meus clientes: emprendedores e empresas familiares. A mi\u00f1a misi\u00f3n e paix\u00f3n \u00e9 escoitarte dicir que as t\u00faas vendas en li\u00f1a aumentaron e que o teu negocio vai ben.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Formo parte do equipo de mantemento web de Ayuda WP con Fernando Tellado e son unha orgullosa embaixadora da marca Factor\u00eda Dixital.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Coorganizo a Meetup WordPress de Torrelodones e Collado Villalba.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;Engado un toque de humor \u00e1s mi\u00f1as charlas, pero sen convertelas nun mon\u00f3logo do Comedy Club.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Son unha das poucas mulleres que non deixou de asistir a Meetups e WordCamps unha vez que fun nai. Non obstante, moitas outras mulleres v\u00edronse \u201cobrigadas\u201d a baixar do barco, e \u00e9 unha m\u00e1goa.<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">&nbsp;Vas botar de menos co\u00f1ecer un personaxe as\u00ed? E non o digo polo meu fillo\u2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Hoxe en d\u00eda \u00e9 raro atopar unha ficha de produto sen unha foto. \u00c9 igualmente estra\u00f1o que esa foto estea optimizada. Por que debemos optimizala? Que se considera \u201coptimizar unha imaxe\u201d? Se para ti optimizar as fotos da t\u00faa web sup\u00f3n engadir un filtro e xa est\u00e1, perdoa que cho diga, pero non s\u00f3 tes [&hellip;]<\/p>\n","protected":false},"author":17330482,"featured_media":0,"template":"wp-custom-template-sesi-n-gal","meta":{"_crdt_document":"","advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"jetpack_post_was_ever_published":false,"_wcpt_session_time":1726912800,"_wcpt_session_duration":3600,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[5235],"footnotes":""},"session_track":[51],"session_category":[57,50],"class_list":["post-4689","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-abaixo","wcb_session_category-taller","wcb_session_category-espanol"],"jetpack_sharing_enabled":true,"session_date_time":{"date":"21 Setembro, 2024","time":"12:00 p.m."},"session_speakers":[{"id":"5235","slug":"lidia-marban-gl","name":"Lidia Marb\u00e1n","link":"https:\/\/pontevedra.wordcamp.org\/2024\/speaker\/lidia-marban-gl\/"}],"session_cats_rendered":"&nbsp;Taller, Espa\u00f1ol","_links":{"self":[{"href":"https:\/\/pontevedra.wordcamp.org\/2024\/wp-json\/wp\/v2\/sessions\/4689","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pontevedra.wordcamp.org\/2024\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/pontevedra.wordcamp.org\/2024\/wp-json\/wp\/v2\/types\/wcb_session"}],"author":[{"embeddable":true,"href":"https:\/\/pontevedra.wordcamp.org\/2024\/wp-json\/wp\/v2\/users\/17330482"}],"version-history":[{"count":7,"href":"https:\/\/pontevedra.wordcamp.org\/2024\/wp-json\/wp\/v2\/sessions\/4689\/revisions"}],"predecessor-version":[{"id":7315,"href":"https:\/\/pontevedra.wordcamp.org\/2024\/wp-json\/wp\/v2\/sessions\/4689\/revisions\/7315"}],"speakers":[{"embeddable":true,"href":"https:\/\/pontevedra.wordcamp.org\/2024\/wp-json\/wp\/v2\/speakers\/5235"}],"wp:attachment":[{"href":"https:\/\/pontevedra.wordcamp.org\/2024\/wp-json\/wp\/v2\/media?parent=4689"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/pontevedra.wordcamp.org\/2024\/wp-json\/wp\/v2\/session_track?post=4689"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/pontevedra.wordcamp.org\/2024\/wp-json\/wp\/v2\/session_category?post=4689"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}