{"id":4693,"date":"2024-06-25T12:29:30","date_gmt":"2024-06-25T10:29:30","guid":{"rendered":"https:\/\/pontevedra.wordcamp.org\/2024\/?post_type=wcb_session&#038;p=4693"},"modified":"2024-08-30T10:31:55","modified_gmt":"2024-08-30T08:31:55","slug":"copywriting-como-enlazar-ideas-personas-y-ventas-con-palabras-sin-dejar-de-ser-tu","status":"publish","type":"wcb_session","link":"https:\/\/pontevedra.wordcamp.org\/2024\/session\/copywriting-como-enlazar-ideas-personas-y-ventas-con-palabras-sin-dejar-de-ser-tu\/","title":{"rendered":"Copywriting: c\u00f3mo enlazar ideas, personas y ventas con palabras sin dejar de ser t\u00fa"},"content":{"rendered":"\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-bottom:0px;padding-top:48px;padding-bottom:48px\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-3a88641f wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:0;padding-bottom:0;flex-basis:33%\">\n<div class=\"wp-block-columns are-vertically-aligned-center has-base-2-color has-accent-4-background-color has-text-color has-background has-link-color wp-elements-c245c35d0a299a61515ad909243765b7 is-layout-flex wp-container-core-columns-is-layout-699789fb wp-block-columns-is-layout-flex\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-container-core-column-is-layout-188acd66 wp-block-column-is-layout-flow\" style=\"padding-right:0;padding-left:0\"><div class=\"has-text-align-center wp-block-wordcamp-session-date\"><time dateTime=\"2024-09-21T12:00:00+02:00\">12:00 p.m.<\/time><\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-container-core-column-is-layout-188acd66 wp-block-column-is-layout-flow\" style=\"padding-right:0;padding-left:0\"><div class=\"taxonomy-wcb_track has-text-align-center wp-block-post-terms has-medium-font-size\"><a href=\"https:\/\/pontevedra.wordcamp.org\/2024\/track\/_arriba\/\" rel=\"tag\">ARRIBA<\/a><\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"taxonomy-wcb_session_category is-style-pill wp-block-post-terms\"><a href=\"https:\/\/pontevedra.wordcamp.org\/2024\/session-category\/charla-larga\/\" rel=\"tag\">&nbsp;Charla larga<\/a><span class=\"wp-block-post-terms__separator\">, <\/span><a href=\"https:\/\/pontevedra.wordcamp.org\/2024\/session-category\/espanol\/\" rel=\"tag\">Espa\u00f1ol<\/a><\/div><\/div>\n<\/div>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">\u00bfCu\u00e1ntas veces te enredas al contar, compartir o vender lo que haces? \u00bfCu\u00e1ntas ideas, proyectos o presupuestos se te han quedado en un caj\u00f3n, muertos de risa, por no saber expresar lo que valen? O&#8230; \u00bfcu\u00e1ntas veces te han regateado un precio y te has quedado con cara de circunstancia?&nbsp;<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">En esta charla veremos consejos pr\u00e1cticos y t\u00e9cnicas directas para estructurar mensajes efectivos y claros, que transmitan el valor de tus propuestas y negocios, y vendan con naturalidad lo que creas, dise\u00f1as y lanzas al mundo siendo t\u00fa, sin forzar a tu audiencia y disfrutando del camino.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull is-layout-flow wp-container-core-group-is-layout-e99b92ac wp-block-group-is-layout-flow\" style=\"padding-right:0px;padding-bottom:24px;padding-left:0px\">\n<figure class=\"wp-block-image alignfull size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"47\" src=\"https:\/\/pontevedra.wordcamp.org\/2024\/files\/2024\/04\/onda_gris-1-1024x47.webp\" alt=\"\" class=\"wp-image-2396\" srcset=\"https:\/\/pontevedra.wordcamp.org\/2024\/files\/2024\/04\/onda_gris-1-1024x47.webp 1024w, https:\/\/pontevedra.wordcamp.org\/2024\/files\/2024\/04\/onda_gris-1-300x14.webp 300w, https:\/\/pontevedra.wordcamp.org\/2024\/files\/2024\/04\/onda_gris-1-768x36.webp 768w, https:\/\/pontevedra.wordcamp.org\/2024\/files\/2024\/04\/onda_gris-1-500x23.webp 500w, https:\/\/pontevedra.wordcamp.org\/2024\/files\/2024\/04\/onda_gris-1-1536x71.webp 1536w, https:\/\/pontevedra.wordcamp.org\/2024\/files\/2024\/04\/onda_gris-1.webp 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-group has-custom-gris-fondo-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-80cd13c6 wp-block-group-is-layout-constrained\" style=\"padding-bottom:48px\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-3a88641f wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/pontevedra.wordcamp.org\/2024\/files\/2024\/07\/Ponente6-MariaPolaina.png\" alt=\"\" class=\"wp-image-5449\" style=\"object-fit:cover;width:300px;height:300px\" srcset=\"https:\/\/pontevedra.wordcamp.org\/2024\/files\/2024\/07\/Ponente6-MariaPolaina.png 300w, https:\/\/pontevedra.wordcamp.org\/2024\/files\/2024\/07\/Ponente6-MariaPolaina-150x150.png 150w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-right:0;padding-left:0;flex-basis:60%\"><ul class=\"wordcamp-block wordcamp-post-list has-layout-list wordcamp-speakers\"><li class=\"wordcamp-post-list__post wordcamp-clearfix\">\n<div class=\"wordcamp-speaker wordcamp-speakers__post slug-maria-polaina\">\n\t<h3 class=\"wordcamp-block__item-title wordcamp-speakers__title\"><a href=\"https:\/\/pontevedra.wordcamp.org\/2024\/speaker\/maria-polaina\/\">Mar\u00eda Polaina<\/a><\/h3>\n\t\n\t\n\t<\/div>\n\n<\/li><\/ul>\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-ff6a5ba3 wp-block-group-is-layout-constrained\" style=\"padding-right:var(--wp--preset--spacing--30);padding-left:var(--wp--preset--spacing--30)\">\n<p class=\"has-medium-font-size wp-block-paragraph\">Escribo para convertir palabras en acciones y agito ideas para generar cambios, movimientos y decisiones a trav\u00e9s de la creatividad y la estrategia.<\/p>\n\n\n\n<p class=\"has-text-align-left has-medium-font-size wp-block-paragraph\">Me mud\u00e9 al rural gallego en 2023 porque me cans\u00e9 de las ciudades, y me reinvento a trav\u00e9s de la escritura creativa y publicitaria para que transmitas el valor y la esencia de tus proyectos, ideas y sue\u00f1os al mundo, sin tapujos y con naturalidad. <\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">Adoro comer, bailar, viajar, cocinar, el mar, la monta\u00f1a y ba\u00f1arme en el r\u00edo en verano.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u00bfCu\u00e1ntas veces te enredas al contar, compartir o vender lo que haces? \u00bfCu\u00e1ntas ideas, proyectos o presupuestos se te han quedado en un caj\u00f3n, muertos de risa, por no saber expresar lo que valen? O&#8230; \u00bfcu\u00e1ntas veces te han regateado un precio y te has quedado con cara de circunstancia?&nbsp; En esta charla veremos consejos [&hellip;]<\/p>\n","protected":false},"author":17330482,"featured_media":0,"template":"wp-custom-template-ponente","meta":{"_crdt_document":"","advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"jetpack_post_was_ever_published":false,"_wcpt_session_time":1726912800,"_wcpt_session_duration":1500,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[5228],"footnotes":""},"session_track":[52],"session_category":[49,50],"class_list":["post-4693","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-_arriba","wcb_session_category-charla-larga","wcb_session_category-espanol"],"jetpack_sharing_enabled":true,"session_date_time":{"date":"21 Setembro, 2024","time":"12:00 p.m."},"session_speakers":[{"id":"5228","slug":"maria-polaina","name":"Mar\u00eda Polaina","link":"https:\/\/pontevedra.wordcamp.org\/2024\/speaker\/maria-polaina\/"}],"session_cats_rendered":"&nbsp;Charla larga, Espa\u00f1ol","_links":{"self":[{"href":"https:\/\/pontevedra.wordcamp.org\/2024\/wp-json\/wp\/v2\/sessions\/4693","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pontevedra.wordcamp.org\/2024\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/pontevedra.wordcamp.org\/2024\/wp-json\/wp\/v2\/types\/wcb_session"}],"author":[{"embeddable":true,"href":"https:\/\/pontevedra.wordcamp.org\/2024\/wp-json\/wp\/v2\/users\/17330482"}],"version-history":[{"count":18,"href":"https:\/\/pontevedra.wordcamp.org\/2024\/wp-json\/wp\/v2\/sessions\/4693\/revisions"}],"predecessor-version":[{"id":7017,"href":"https:\/\/pontevedra.wordcamp.org\/2024\/wp-json\/wp\/v2\/sessions\/4693\/revisions\/7017"}],"speakers":[{"embeddable":true,"href":"https:\/\/pontevedra.wordcamp.org\/2024\/wp-json\/wp\/v2\/speakers\/5228"}],"wp:attachment":[{"href":"https:\/\/pontevedra.wordcamp.org\/2024\/wp-json\/wp\/v2\/media?parent=4693"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/pontevedra.wordcamp.org\/2024\/wp-json\/wp\/v2\/session_track?post=4693"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/pontevedra.wordcamp.org\/2024\/wp-json\/wp\/v2\/session_category?post=4693"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}