{"id":4789,"date":"2024-06-25T13:43:02","date_gmt":"2024-06-25T11:43:02","guid":{"rendered":"https:\/\/pontevedra.wordcamp.org\/2024\/?post_type=wcb_session&#038;p=4789"},"modified":"2024-08-01T08:22:18","modified_gmt":"2024-08-01T06:22:18","slug":"estrategias-de-keyword-research","status":"publish","type":"wcb_session","link":"https:\/\/pontevedra.wordcamp.org\/2024\/session\/estrategias-de-keyword-research\/","title":{"rendered":"Estrategias de Keyword Research. El m\u00e9todo KIR para transformar tu Marca y posicionamiento"},"content":{"rendered":"\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-bottom:0px;padding-top:48px;padding-bottom:48px\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-3a88641f wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:0;padding-bottom:0;flex-basis:33%\">\n<div class=\"wp-block-columns are-vertically-aligned-center has-base-2-color has-accent-4-background-color has-text-color has-background has-link-color wp-elements-c245c35d0a299a61515ad909243765b7 is-layout-flex wp-container-core-columns-is-layout-699789fb wp-block-columns-is-layout-flex\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-container-core-column-is-layout-188acd66 wp-block-column-is-layout-flow\" style=\"padding-right:0;padding-left:0\"><div class=\"has-text-align-center wp-block-wordcamp-session-date\"><time dateTime=\"2024-09-21T18:05:00+02:00\">6:05 p.m.<\/time><\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-container-core-column-is-layout-188acd66 wp-block-column-is-layout-flow\" style=\"padding-right:0;padding-left:0\"><div class=\"taxonomy-wcb_track has-text-align-center wp-block-post-terms has-medium-font-size\"><a href=\"https:\/\/pontevedra.wordcamp.org\/2024\/track\/_arriba\/\" rel=\"tag\">ARRIBA<\/a><\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"taxonomy-wcb_session_category is-style-pill wp-block-post-terms\"><a href=\"https:\/\/pontevedra.wordcamp.org\/2024\/session-category\/charla-larga\/\" rel=\"tag\">&nbsp;Charla larga<\/a><span class=\"wp-block-post-terms__separator\">, <\/span><a href=\"https:\/\/pontevedra.wordcamp.org\/2024\/session-category\/espanol\/\" rel=\"tag\">Espa\u00f1ol<\/a><\/div><\/div>\n<\/div>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">En un mundo digital donde la competencia es feroz, tener una estrategia de palabras clave efectiva es esencial para destacar y convertir tu marca en una entidad reconocida. <\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">En esta charla, te guiar\u00e9 paso a paso en la realizaci\u00f3n de un estudio de palabras clave estrat\u00e9gico que no solo aumente tu visibilidad, sino que tambi\u00e9n fortalezca tu marca.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lo que aprender\u00e1s:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">* Conceptos b\u00e1sicos y avanzados de SEO: Comprende la importancia de las palabras clave y c\u00f3mo afectan tu posicionamiento.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">* Clusters de contenido: Aprende a organizar tu contenido en torno a temas centrales para mejorar la autoridad tem\u00e1tica y la experiencia del usuario.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">* Herramientas y t\u00e9cnicas: Descubre las mejores herramientas para la investigaci\u00f3n de palabras clave, incluyendo Google Keyword Planner, Ahrefs, SEMrush y m\u00e1s.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">* Detecci\u00f3n de palabras clave relevantes: Estrategias para identificar palabras clave que convertir\u00e1n tu marca en una entidad s\u00f3lida y reconocida.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">* Implementaci\u00f3n pr\u00e1ctica: C\u00f3mo integrar palabras clave en tu estrategia de contenido de manera efectiva.<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">Ya seas un principiante en SEO o un profesional experimentado, esta charla te proporcionar\u00e1 las herramientas y conocimientos necesarios para potenciar tu marca a trav\u00e9s de un estudio de palabras clave estrat\u00e9gico.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull is-layout-flow wp-container-core-group-is-layout-e99b92ac wp-block-group-is-layout-flow\" style=\"padding-right:0px;padding-bottom:24px;padding-left:0px\">\n<figure class=\"wp-block-image alignfull size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"47\" src=\"https:\/\/pontevedra.wordcamp.org\/2024\/files\/2024\/04\/onda_gris-1-1024x47.webp\" alt=\"\" class=\"wp-image-2396\" srcset=\"https:\/\/pontevedra.wordcamp.org\/2024\/files\/2024\/04\/onda_gris-1-1024x47.webp 1024w, https:\/\/pontevedra.wordcamp.org\/2024\/files\/2024\/04\/onda_gris-1-300x14.webp 300w, https:\/\/pontevedra.wordcamp.org\/2024\/files\/2024\/04\/onda_gris-1-768x36.webp 768w, https:\/\/pontevedra.wordcamp.org\/2024\/files\/2024\/04\/onda_gris-1-500x23.webp 500w, https:\/\/pontevedra.wordcamp.org\/2024\/files\/2024\/04\/onda_gris-1-1536x71.webp 1536w, https:\/\/pontevedra.wordcamp.org\/2024\/files\/2024\/04\/onda_gris-1.webp 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-group has-custom-gris-fondo-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-80cd13c6 wp-block-group-is-layout-constrained\" style=\"padding-bottom:48px\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-3a88641f wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1392\" height=\"1392\" src=\"https:\/\/pontevedra.wordcamp.org\/2024\/files\/2024\/08\/Lucia_Rico.webp\" alt=\"\" class=\"wp-image-6681\" style=\"object-fit:cover;width:300px;height:300px\" srcset=\"https:\/\/pontevedra.wordcamp.org\/2024\/files\/2024\/08\/Lucia_Rico.webp 1392w, https:\/\/pontevedra.wordcamp.org\/2024\/files\/2024\/08\/Lucia_Rico-300x300.webp 300w, https:\/\/pontevedra.wordcamp.org\/2024\/files\/2024\/08\/Lucia_Rico-1024x1024.webp 1024w, https:\/\/pontevedra.wordcamp.org\/2024\/files\/2024\/08\/Lucia_Rico-150x150.webp 150w, https:\/\/pontevedra.wordcamp.org\/2024\/files\/2024\/08\/Lucia_Rico-768x768.webp 768w\" sizes=\"auto, (max-width: 1392px) 100vw, 1392px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-right:0;padding-left:0;flex-basis:60%\"><ul class=\"wordcamp-block wordcamp-post-list has-layout-list wordcamp-speakers\"><li class=\"wordcamp-post-list__post wordcamp-clearfix\">\n<div class=\"wordcamp-speaker wordcamp-speakers__post slug-lucia-rico\">\n\t<h3 class=\"wordcamp-block__item-title wordcamp-speakers__title\"><a href=\"https:\/\/pontevedra.wordcamp.org\/2024\/speaker\/lucia-rico\/\">Luc\u00eda Rico<\/a><\/h3>\n\t\n\t\n\t<\/div>\n\n<\/li><\/ul>\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-ff6a5ba3 wp-block-group-is-layout-constrained\" style=\"padding-right:var(--wp--preset--spacing--30);padding-left:var(--wp--preset--spacing--30)\">\n<p class=\"has-medium-font-size wp-block-paragraph\">Soy de Badajoz, y le promet\u00ed a Wajari que esta vez presentar\u00eda charla para la WC de Pontevedra, y aqu\u00ed estoy.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Me gusta el humor tonto, me interesan muchas cosas&#8230;en general soy curiosa y me puedes hablar de la reproducci\u00f3n por esporas que vas a captar mi atenci\u00f3n.&nbsp;<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">Soy SEO y social media manager en la agencia Growth Product hackers y embajadora de marca, mi d\u00eda se divide entre currar para mi agencia, trabajar mi marca, ejercer de madre y amant\u00edsima esposa y entrenar XD.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>En un mundo digital donde la competencia es feroz, tener una estrategia de palabras clave efectiva es esencial para destacar y convertir tu marca en una entidad reconocida. En esta charla, te guiar\u00e9 paso a paso en la realizaci\u00f3n de un estudio de palabras clave estrat\u00e9gico que no solo aumente tu visibilidad, sino que tambi\u00e9n [&hellip;]<\/p>\n","protected":false},"author":20037751,"featured_media":0,"template":"wp-custom-template-sesion-es","meta":{"_crdt_document":"","advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"jetpack_post_was_ever_published":false,"_wcpt_session_time":1726934700,"_wcpt_session_duration":1500,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[5289],"footnotes":""},"session_track":[52],"session_category":[49,50],"class_list":["post-4789","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-_arriba","wcb_session_category-charla-larga","wcb_session_category-espanol"],"jetpack_sharing_enabled":true,"session_date_time":{"date":"21 Setembro, 2024","time":"6:05 p.m."},"session_speakers":[{"id":"5289","slug":"lucia-rico","name":"Luc\u00eda Rico","link":"https:\/\/pontevedra.wordcamp.org\/2024\/speaker\/lucia-rico\/"}],"session_cats_rendered":"&nbsp;Charla larga, Espa\u00f1ol","_links":{"self":[{"href":"https:\/\/pontevedra.wordcamp.org\/2024\/wp-json\/wp\/v2\/sessions\/4789","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pontevedra.wordcamp.org\/2024\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/pontevedra.wordcamp.org\/2024\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":4,"href":"https:\/\/pontevedra.wordcamp.org\/2024\/wp-json\/wp\/v2\/sessions\/4789\/revisions"}],"predecessor-version":[{"id":6692,"href":"https:\/\/pontevedra.wordcamp.org\/2024\/wp-json\/wp\/v2\/sessions\/4789\/revisions\/6692"}],"speakers":[{"embeddable":true,"href":"https:\/\/pontevedra.wordcamp.org\/2024\/wp-json\/wp\/v2\/speakers\/5289"}],"author":[{"embeddable":true,"href":"https:\/\/pontevedra.wordcamp.org\/2024\/wp-json\/wporg\/v1\/users\/luciayelseo"}],"wp:attachment":[{"href":"https:\/\/pontevedra.wordcamp.org\/2024\/wp-json\/wp\/v2\/media?parent=4789"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/pontevedra.wordcamp.org\/2024\/wp-json\/wp\/v2\/session_track?post=4789"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/pontevedra.wordcamp.org\/2024\/wp-json\/wp\/v2\/session_category?post=4789"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}