{"id":4791,"date":"2024-06-25T13:43:36","date_gmt":"2024-06-25T11:43:36","guid":{"rendered":"https:\/\/pontevedra.wordcamp.org\/2024\/?post_type=wcb_session&#038;p=4791"},"modified":"2024-08-01T08:21:56","modified_gmt":"2024-08-01T06:21:56","slug":"estratexias-de-keyword-research","status":"publish","type":"wcb_session","link":"https:\/\/pontevedra.wordcamp.org\/2024\/session\/estratexias-de-keyword-research\/","title":{"rendered":"Estratexias de Keyword Research. O m\u00e9todo KIR para transformar a t\u00faa Marca e posicionamiento"},"content":{"rendered":"\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-3a88641f wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:0;padding-bottom:0;flex-basis:33%\">\n<div class=\"wp-block-columns are-vertically-aligned-center has-base-2-color has-accent-4-background-color has-text-color has-background has-link-color wp-elements-c245c35d0a299a61515ad909243765b7 is-layout-flex wp-container-core-columns-is-layout-699789fb wp-block-columns-is-layout-flex\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-container-core-column-is-layout-188acd66 wp-block-column-is-layout-flow\" style=\"padding-right:0;padding-left:0\"><div class=\"has-text-align-center wp-block-wordcamp-session-date\"><time dateTime=\"2024-09-21T18:05:00+02:00\">6:05 p.m.<\/time><\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-container-core-column-is-layout-188acd66 wp-block-column-is-layout-flow\" style=\"padding-right:0;padding-left:0\"><div class=\"taxonomy-wcb_track has-text-align-center wp-block-post-terms has-medium-font-size\"><a href=\"https:\/\/pontevedra.wordcamp.org\/2024\/track\/_enriba\/\" rel=\"tag\">ENRIBA<\/a><\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"taxonomy-wcb_session_category is-style-pill wp-block-post-terms\"><a href=\"https:\/\/pontevedra.wordcamp.org\/2024\/session-category\/charla-longa\/\" rel=\"tag\">&nbsp;Charla longa<\/a><span class=\"wp-block-post-terms__separator\">, <\/span><a href=\"https:\/\/pontevedra.wordcamp.org\/2024\/session-category\/espanol\/\" rel=\"tag\">Espa\u00f1ol<\/a><\/div><\/div>\n<\/div>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">Nun mundo dixital onde a competencia \u00e9 feroz, ter unha estratexia de palabras chave efectiva \u00e9 esencial para destacar e converter a t\u00faa marca nunha entidade reco\u00f1ecida. <\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">Nesta charla, guiareite paso a paso na realizaci\u00f3n dun estudo de palabras chave estrat\u00e9xico que non s\u00f3 aumente a t\u00faa visibilidade, sen\u00f3n que tam\u00e9n fortaleza a t\u00faa marca.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O que aprender\u00e1s:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-medium-font-size\">Conceptos b\u00e1sicos e avanzados de SEO: Comprende a importancia das palabras chave e como afectan \u00f3 teu posicionamento.<\/li>\n\n\n\n<li class=\"has-medium-font-size\">Clusters de contido: Aprende a organizar o teu contido arredor de temas centrais para mellorar a autoridade tem\u00e1tica e a experiencia do usuario.<\/li>\n\n\n\n<li class=\"has-medium-font-size\">Ferramentas e t\u00e9cnicas: Descobre as mellores ferramentas para a investigaci\u00f3n de palabras chave, inclu\u00edndo Google Keyword Planner, Ahrefs, SEMrush e m\u00e1is.<\/li>\n\n\n\n<li class=\"has-medium-font-size\">Detecci\u00f3n de palabras chave relevantes: Estratexias para identificar palabras chave que converter\u00e1n a t\u00faa marca nunha entidade s\u00f3lida e reco\u00f1ecida.<\/li>\n\n\n\n<li class=\"has-medium-font-size\">Implementaci\u00f3n pr\u00e1ctica: C\u00f3mo integrar palabras chave na t\u00faa estratexia de contido de maneira efectiva.<\/li>\n<\/ul>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">Xa sexas un principiante en SEO ou un profesional experimentado, esta charla proporcionarache as ferramentas e co\u00f1ecementos necesarios para potenciar a t\u00faa marca a trav\u00e9s dun estudo de palabras chave estrat\u00e9xico.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull is-layout-flow wp-container-core-group-is-layout-e99b92ac wp-block-group-is-layout-flow\" style=\"padding-right:0px;padding-bottom:24px;padding-left:0px\">\n<figure class=\"wp-block-image alignfull size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"47\" src=\"https:\/\/pontevedra.wordcamp.org\/2024\/files\/2024\/04\/onda_gris-1-1024x47.webp\" alt=\"\" class=\"wp-image-2396\" srcset=\"https:\/\/pontevedra.wordcamp.org\/2024\/files\/2024\/04\/onda_gris-1-1024x47.webp 1024w, https:\/\/pontevedra.wordcamp.org\/2024\/files\/2024\/04\/onda_gris-1-300x14.webp 300w, https:\/\/pontevedra.wordcamp.org\/2024\/files\/2024\/04\/onda_gris-1-768x36.webp 768w, https:\/\/pontevedra.wordcamp.org\/2024\/files\/2024\/04\/onda_gris-1-500x23.webp 500w, https:\/\/pontevedra.wordcamp.org\/2024\/files\/2024\/04\/onda_gris-1-1536x71.webp 1536w, https:\/\/pontevedra.wordcamp.org\/2024\/files\/2024\/04\/onda_gris-1.webp 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-group has-custom-gris-fondo-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-80cd13c6 wp-block-group-is-layout-constrained\" style=\"padding-bottom:48px\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-3a88641f wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1392\" height=\"1392\" src=\"https:\/\/pontevedra.wordcamp.org\/2024\/files\/2024\/08\/Lucia_Rico.webp\" alt=\"\" class=\"wp-image-6681\" style=\"object-fit:cover;width:300px;height:300px\" srcset=\"https:\/\/pontevedra.wordcamp.org\/2024\/files\/2024\/08\/Lucia_Rico.webp 1392w, https:\/\/pontevedra.wordcamp.org\/2024\/files\/2024\/08\/Lucia_Rico-300x300.webp 300w, https:\/\/pontevedra.wordcamp.org\/2024\/files\/2024\/08\/Lucia_Rico-1024x1024.webp 1024w, https:\/\/pontevedra.wordcamp.org\/2024\/files\/2024\/08\/Lucia_Rico-150x150.webp 150w, https:\/\/pontevedra.wordcamp.org\/2024\/files\/2024\/08\/Lucia_Rico-768x768.webp 768w\" sizes=\"auto, (max-width: 1392px) 100vw, 1392px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-right:0;padding-left:0;flex-basis:60%\"><ul class=\"wordcamp-block wordcamp-post-list has-layout-list wordcamp-speakers\"><li class=\"wordcamp-post-list__post wordcamp-clearfix\">\n<div class=\"wordcamp-speaker wordcamp-speakers__post slug-lucia-rico-gl\">\n\t<h3 class=\"wordcamp-block__item-title wordcamp-speakers__title\"><a href=\"https:\/\/pontevedra.wordcamp.org\/2024\/speaker\/lucia-rico-gl\/\">Luc\u00eda Rico<\/a><\/h3>\n\t\n\t\n\t<\/div>\n\n<\/li><\/ul>\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-ff6a5ba3 wp-block-group-is-layout-constrained\" style=\"padding-right:var(--wp--preset--spacing--30);padding-left:var(--wp--preset--spacing--30)\">\n<p class=\"has-medium-font-size wp-block-paragraph\">Son de Badaxoz e prometinlle a Wajari, que esta vez presentar\u00eda charla para a WC Pontevedra, e aqu\u00ed estou.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">G\u00fastame o humor tonto inter\u00e9same moitas cousas\u2026 en xeral son curiosa e p\u00f3desme falar da reproduci\u00f3n por esporas que vas a captar a mi\u00f1a atenci\u00f3n.<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">Son CEO e socialmedia manager na axencia Growth Product hackers e embaixadora de marca, o meu d\u00eda div\u00eddese entre currar para a mi\u00f1a axencia, traballar na mi\u00f1a marca, exercer de nai e amantisima esposa e entrenar XD.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nun mundo dixital onde a competencia \u00e9 feroz, ter unha estratexia de palabras chave efectiva \u00e9 esencial para destacar e converter a t\u00faa marca nunha entidade reco\u00f1ecida. Nesta charla, guiareite paso a paso na realizaci\u00f3n dun estudo de palabras chave estrat\u00e9xico que non s\u00f3 aumente a t\u00faa visibilidade, sen\u00f3n que tam\u00e9n fortaleza a t\u00faa marca. [&hellip;]<\/p>\n","protected":false},"author":17330482,"featured_media":0,"template":"wp-custom-template-sesi-n-gal","meta":{"_crdt_document":"","advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"jetpack_post_was_ever_published":false,"_wcpt_session_time":1726934700,"_wcpt_session_duration":1500,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[5291],"footnotes":""},"session_track":[55],"session_category":[58,50],"class_list":["post-4791","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-_enriba","wcb_session_category-charla-longa","wcb_session_category-espanol"],"jetpack_sharing_enabled":true,"session_date_time":{"date":"21 Setembro, 2024","time":"6:05 p.m."},"session_speakers":[{"id":"5291","slug":"lucia-rico-gl","name":"Luc\u00eda Rico","link":"https:\/\/pontevedra.wordcamp.org\/2024\/speaker\/lucia-rico-gl\/"}],"session_cats_rendered":"&nbsp;Charla longa, Espa\u00f1ol","_links":{"self":[{"href":"https:\/\/pontevedra.wordcamp.org\/2024\/wp-json\/wp\/v2\/sessions\/4791","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pontevedra.wordcamp.org\/2024\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/pontevedra.wordcamp.org\/2024\/wp-json\/wp\/v2\/types\/wcb_session"}],"author":[{"embeddable":true,"href":"https:\/\/pontevedra.wordcamp.org\/2024\/wp-json\/wp\/v2\/users\/17330482"}],"version-history":[{"count":12,"href":"https:\/\/pontevedra.wordcamp.org\/2024\/wp-json\/wp\/v2\/sessions\/4791\/revisions"}],"predecessor-version":[{"id":6691,"href":"https:\/\/pontevedra.wordcamp.org\/2024\/wp-json\/wp\/v2\/sessions\/4791\/revisions\/6691"}],"speakers":[{"embeddable":true,"href":"https:\/\/pontevedra.wordcamp.org\/2024\/wp-json\/wp\/v2\/speakers\/5291"}],"wp:attachment":[{"href":"https:\/\/pontevedra.wordcamp.org\/2024\/wp-json\/wp\/v2\/media?parent=4791"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/pontevedra.wordcamp.org\/2024\/wp-json\/wp\/v2\/session_track?post=4791"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/pontevedra.wordcamp.org\/2024\/wp-json\/wp\/v2\/session_category?post=4791"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}